About Us

Our Aims

Fairtrade Llanelli is a non-profit organisation that is committed to promoting fairtrade in Llanelli.

The main goal of the organisation is to ensure that the town achieves Fairtrade Town Status.

To achieve this important objective, the group undertakes various activities such as engaging with local businesses and community groups, promoting the availability and sale of Fairtrade products, and conducting awareness-raising events.

By supporting Fairtrade Llanelli, you are contributing to a more just and equitable global economy. Together, we can make an impact and create a brighter future for all.

What is a Fairtrade Town and why work towards it?

Fairtrade is about bringing the farmer and the shopper closer together. It’s about putting people at the heart of trade. Becoming a Fairtrade Town sends a powerful message about how your community wants trade to work and will directly benefit some of the world’s poorest farmers and workers through increasing awareness and sales of Fairtrade in your area.

People power works and Fairtrade Towns have been essential in building support for Fairtrade across the UK. A study funded by the Economic and Social

Research Council (ESRC)1 found that the most effective campaigns to encourage ethical shopping are those that take place at a collective level, such as the creation of Fairtrade Cities, rather than those that only target individual behaviour.

A Fairtrade Town is any community that:

Supports Fairtrade and deepens understanding of the benefits Fairtrade brings

Takes action by choosing Fairtrade products whenever possible and encourages others to do likewise

Achieves and continues to take action on the five Fairtrade Town goals set by the Fairtrade Foundation.

Wherever you live, your community can make a collective statement of support for Fairtrade and play an important part in making sure Fairtrade continues to grow and benefits more of the people who need it most.

In April 2000 the people of Garstang declared their small market town in Lancashire the world’s first Fairtrade Town. Garstang has inspired hundreds of

communities since then and Fairtrade Towns are springing up in Canada, the United States, France, Ireland, Belgium, Spain, Italy, Brazil and beyond. In the

UK, Fairtrade Towns are at the forefront of a unique people’s movement for change, with places from Birmingham to Bristol, Fair Isle to Carlisle, Durham to

Dundee working to promote Fairtrade.

What do we need to do to achieve Fairtrade Town Status?

There are Five Goals for a Fairtrade Town, these are:

1

Local council passes a resolution supporting Fairtrade, and agrees to serve Fairtrade products (for example, in meetings, offices and canteens).

2

A range of (at least two) Fairtrade products are readily available in the area’s retail outlets (shops, supermarkets, newsagents, petrol stations) and served in local catering outlets (cafés, restaurants, pubs).and canteens).

3

Local workplaces and community organisations (places of worship, schools, universities, colleges and other community organisations) support Fairtrade and use Fairtrade products whenever possible. Populations over 100,000 will also need a flagship employer.